South by Southwest (stylized as SXSW and colloquially referred to as “South By”) is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has continued to grow in both scope and size every year.
We provided an array of indoor and outdoor modular LED screens for various clients and venues throughout the multi-day event. Applications included a ground-supported outdoor screen that displayed interactive videos at the Australia House, an indoor modular screen at Antones Nightclub displaying band logos and record labels, and a rooftop screen displaying Simple Booth feeds.
6mm Outdoor Modular (1) – 30′ x 10′ ground-supported
2.6mm Indoor Modular (2) – 12′ x 7′ ground-supported, 15′ x 6′ custom-shaped