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Post-Event Recap | Super Bowl LIII

bud light tailgate led screen

Event Snapshot

This year we attended Super Bowl 53 (LIII) at the Mercedes-Benz Stadium in Atlanta, Georgia.

We had 28 total LED video screens there, making this one of our largest productions to date! From inception to completion, we knew this was a huge activation for us. We sent our best products and people down to Atlanta about a week before the Super Bowl, and after setup, testing, and preparation, it was show-time!

The screens were placed all around the stadium grounds and displayed a variety of content, including directional signage, messaging, promotional videos, hype-up videos, and web feeds. The screens were a big hit with attendees and a great way to keep them entertained and informed before they entered the stadium.


Products Used

With 28 total LED video walls, we provided a variety of our mobile and modular LED rental products. The lineup included 14 SuperMAX’s (15’x8′ mobile LED trucks), 6 MAX XL’s (15’x8′ mobile LED wall trailers), 5 MAX’s (12’x7′ LED display trailers), and 3 custom-sized modular LED screens. The mobile video walls were placed outside around the grounds, and the modular featured a stage screen and an indoor overhead ribbon board ticker displaying a countdown to game time.