7 Advantages of LED Advertising
LED signs can serve a number of different purposes for a variety of applications, however, when it comes to advertising, digital billboards can make your brand stand out from the rest. With a bright, vivid display, you can capture the attention of passersby instantly, while promoting your desired message or content.
So, if old-school print just isn’t working anymore and you’re looking for a new way to make an impact, take a look at these seven advantages of LED advertising screens.
1) Bright, Vivid, Attention-Grabbing Displays
Perhaps the biggest advantage of LED advertising is its attention-grabbing capabilities, perfect for any type of event from festivals to fairs to college events. Because of bright, dynamic display, passersby are much more likely to stop and take in your message. Compared to traditional billboards with a few traditional light bulbs, you can see how someone is much more likely to pick out your content when it’s displayed on a bright and vivid LED screen.
2) Unique Content Opportunities
LED advertising screens present unique video content opportunities, in that you can display specific content at designated times. Throughout the day, you can shuffle messages; for example, as a restaurant operator, you could display a happy hour-specific advertisement to rush-hour traffic, and then advertise the night’s live music lineup once happy hour has ended. You can essentially deliver many different ads at many different time intervals, transmitting unique information to unique audiences.
To find out more on building awesome digital display content, read our post: The Designer’s Guide to Developing Digital Assets for LED Screens.
3) Operational from Anywhere
The great thing about digital advertising technology is that it can be operated remotely with just a simple wi-fi connection. You can control any number of billboards with just a few clicks of your mouse. If you have an advertisement that’s resonating with your audience in Atlanta and want to try it out in Miami, all you need to do is upload your content to the backend of your display software and it will start running the ad in a new market.
4) Complete Control of Your Message
When you sponsor an event using digital billboards, you have complete control of your message. If you own a storefront business, for example, you can capitalize on walk through traffic and impulse buyers with flash deals and short-term discounts. LED screens are great at capturing those retail buyers that might otherwise walk right past your store without noticing it.
5) Low Maintenance & High Durability
Digital billboards require low maintenance and are highly resistant to damage. Traditional billboards, on the other hand, feature vinyl that’s easily damageable and light fixtures that require constant upkeep. When you compare the two, it’s easy to see why the new-school LED technology is becoming the preferred choice for advertisers across the country.
6) Higher ROI on Out-of-Home Advertising
With a static billboard, the business has to put up the money for the production of the vinyl advertisement in addition to the flight (ad space rental) costs. With a digital billboard, there are essentially zero production costs, as it can all be created on a computer and uploaded instantly to the LED software program. All you be paying for are the flights. Digital advertising displays will be a breath of fresh air in your OOH advertising strategy while providing more value for your investment.
7) Advantages for Billboard Companies
If you’re a billboard company that’s looking to update their ad space offerings, updating your traditional billboards to digital will put you in a unique market position. With digital billboards, you can sell the same board to 6-10 different buyers at the same time, rather than one static ad to a single buyer. This increases your revenue and diversifies your client base.
Take Advantage of LED Advertising Today!
When used correctly, LED display ads can be advantageous to almost every type of business. All you need is the right mix of creativity and value to catch the attention of your customers.
If you’re looking for LED advertising services, contact the team at Insane Impact today. We’re the premier provider of LED screen rental products and services in the country. Find out how we can help your business make an insane impact – get in touch.