What Does It Cost to Rent an LED Screen?

led screen rental cost revealed

A common question on the web is LED screen rental pricing. A good answer to this question is less common. Why don’t companies like to list their jumbotron rental cost online? The main reason is that the LED rental rate can vary significantly based on product availability, event location, and services requested. However, in the age of instant information on the internet, it is natural people want to know a ballpark cost before having to talk to a sales rep. That is why we are revealing the secret of LED screen and jumbotron rental rates here. Bonus – looking to know what it costs to buy a jumbotron? – Jump to here.

Minimum Cost to Rent an LED Screen

man surprised at led screen rental cost

If you are considering LED wall rental, you should plan on shelling out a minimum of $3,000. LED equipment is not cheap, and neither is the required labor and resources to run the equipment. If this is nowhere in your wheelhouse for a budget, based on viewing requirements you may want to consider renting a standard TV, projection, or inflatable screen. Or continue reading to find out how to offset some of the cost.

How to Calculate Mobile Rental Rates

calculator pen and coins for calculating led wall rental rate

Now that you are past the sticker shock, here is how to roughly estimate the daily rental rate of a mobile LED display screen. A good rule of thumb when determining a ballpark LED rental rate for a mobile LED video screen is to figure $150 per LED panel. LED video walls are composed of individual LED panels, approximately 2 ft by 2 ft. Learn more at our LED Academy  For example, if you want to estimate the rental cost of a 16 ft wide by 10 ft high video wall, you would take:

16/2 = 8 panels wide

10/2 = 5 panels high

8 panels wide x 5 panels high = 40 total panels

40 total panels x $150 per panel = $6,000 daily rental rate

A daily rental rate typically includes all associated fees – power, setup, tear-down, and operation. However, with modular LED (that is, LED screens built out on-site and not prefabricated onto a vehicle), there will likely be additional charges due to the increased amount of labor, equipment, and personnel for setup. You can learn more about the differences between mobile and modular in our 5 Benefits of a Mobile LED System.

How to Calculate Modular Rental Rates

As mentioned, modular LED screen rental will cost a bit more than mobile. So as a general rule, let’s use the same formula as above, but with a price of $200 per panel for modular LED tiles. This factors in required labor and rigging charges. So for a 16′ x 10′ modular LED screen,

16/2 = 8 panels wide

10/2 = 5 panels high

8 panels wide x 5 panels high = 40 total panels

40 total panels x $200 per panel = $8,000 daily rental rate

LED Screen Rental Price List

Math is hard, so to save you some time and brain power, we went ahead and created an LED screen rental price list estimating typical rates to expect based on screen size:

led screen rental price list by size

Keep in mind, the cost to rent a jumbotron can vary greatly based on screen resolution (pixel pitch), brightness rating, product availability, and other factors. Also keep in mind, these are day 1 rental estimates. Rental rates for following consecutive days are bound to drop down significantly.

How to Maximize Value and ROI on your LED Display Rental

value and price scale for jumbotron rental cost

Now that you have an idea on LED rental pricing basics, lets discuss 3 ways to maximize value and ROI from your LED video wall rental price.

Generate Revenue with Sponsor Ads

A good way to maximize your ROI is with is with LED sponsor ads. Sponsors are more than willing to shell out money for ad space on a large LED screen. Be sure to ask your LED Display vendor about the best way to optimize on-screen ad space. You can also learn more in our article: 5 Ways to Increase Sponsorship Revenue with Digital Signage.

Display Engaging, Appealing Content

Another way to maximize your ROI is ensure your content is designed correctly to engage and inform your audience. At Insane Impact, we have a dedicated graphic designer to provide best practices and LED design assistance. Ensuring a positive LED display experience with event attendees will increase attendance in the years to come.

Negotiate a Rental Deal

Last – since LED screen rental pricing is sometimes tentative there may be room for negotiation in rental pricing. If you plan on doing future events or your event goes on for several weeks, be sure to use this volume of business as leverage in negotiating your rental price (don’t tell our sales reps I told you this).

LED Screen Rental – Well Worth the Investment

If you can get past the initial sticker shock of renting an LED wall, it will likely pay off. The enhanced event experience and potential for sponsor revenue both offset the rental price. Now that you know the answer to the question “how much does it cost to rent an LED video wall”, send us a note. We would love to answer any additional questions you may have regarding pricing and value.