This year we attended Super Bowl 53 (LIII) at the Mercedes-Benz Stadium in Atlanta, Georgia.
We had 28 total LED video screens there, making this one of our largest productions to date! From inception to completion, we knew this was a huge activation for us. We sent our best products and people down to Atlanta about a week before the Super Bowl, and after setup, testing, and preparation, it was show-time!
The screens were placed all around the stadium grounds and displayed a variety of content, including directional signage, messaging, promotional videos, hype-up videos, and web feeds. The screens were a big hit with attendees and a great way to keep them entertained and informed before they entered the stadium.